How to Raise Your First $100K — The Fundraising Playbook
A simple, practical course to help founders raise capital without the stress, intimidation, or guesswork. No rich uncle required.
5 modules · 6 tools · office hours
The premise
Investors bet on the founder. Nobody taught you how to make that bet easy.
Understand
Learn how capital works, which kind fits your business, and how investors actually speak.
Prepare
Craft a pitch people remember and get your business ready for real diligence.
Raise
Find the right investors, start the conversation, and stay resilient through the process.
What’s inside
The five modules
Understand
Learn the language and the landscape before you ask for a dollar.
- 01
Understand the game
Learn how different types of capital work, which fit your business, and how investors speak.
Prepare
Turn your vision into a story — and your business into something fundable.
- 02
Craft the pitch
Turn your vision into a compelling investor story using Will’s proven storytelling framework.
- 03
Get investment-ready
Position the business, prepare for diligence, and understand how to value what you’ve built.
Raise
Find the right people, start the conversation, and keep going.
- 04
Find the right investors
Know what a good investor looks like, where to find them, and how to start the conversation.
- 05
Build fundraising resilience
Prepare for the emotional realities of the process and keep moving through uncertainty.
The real bet
Investors aren’t just betting on the business.
They’re betting on your ability to adapt, solve problems, build a team, and lead through uncertainty.
Built from experience
“No family-and-friends round? You’re not out of the game.”
Will learned fundraising by doing it—from crowdfunding and equity to family offices, funds, high-net-worth investors, and business debt. This is the playbook he wishes he had at the beginning.
More about Will →
More than video lessons
A playbook you can actually use
Core lessons
Office hours + Q&A
Pitch deck template
Data room checklist
Investor outreach sheet
Fundraising terms cheat sheet
First access
Ready to become fundable?
Join the list for launch details, course updates, and first access.