Books · Courses · Waitlists
Tools for
builders.
Playbooks for creatives and founders who want to build on their own terms. Pick where you are and start there.
01 Available now
(Un)Common Sense
Your strategy guide to creative freedom. The 10-step system thousands of creatives are using to turn their passion into a profitable business.
$12 ebook · $25 hardcopy
02 Coming soon · Waitlist open
For Those
Who Build
Philadelphia never had a talent problem. It had an infrastructure problem. This is the story of how a leaky-roofed warehouse became REC Philly — and the quiet playbook for anyone building community, culture, and opportunity in their own city.
Be first to know. No spam, ever.
03 Online course
How to Raise Your First $100K
A simple playbook to help you raise your first $100k without the stress, intimidation, and guesswork.
5 modules · 6 tools · office hours
Who's behind it
"I didn't study the creative economy.
I built one."
Will Toms is the co-founder of REC Philly, an award-winning entrepreneur, speaker and creative consultant who has spent a decade helping thousands of creatives and founders build businesses on their own terms.
More about Will →